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Media Awards Night 2013

By Toolbox Luxembourg

Toolbox Case Study 1

Highlight of the media year at the Rockhal Luxembourg

The annual showcase event for Luxembourg’s communications sector took place at Rockhal last February. We created a TV platform for the event – the venue providing the space and the technical parameters necessary to undertake a project of this scale. Organised by RTL and Maison Moderne, the event attracts some 800 invitees to celebrate the best advertising projects of the year.

As executive producer of the event, TOOLBOX LUXEMBOURG is charged with creating the concept and the general coordination on the evening. The concept reflected the specifications required, and incorporated sponsors and partners. Once the audience was settled into the terraced seating, master of ceremonies Nathalie Reuter (RTL) made her entrance on stage, over which hung a multimedia cube comprising video screens, which allowed all members of the audience, no matter where they were seated, to follow the action on stage and watch the ads that were up for prizes. The awards ceremony was filmed for love streaming and for broadcast on RTL the following day. The timing was tight, but the ceremony and award giving ran smoothly and included a performance by Freddy Tougaux.

The second part of the evening was a walking dinner and cocktail in a separate space that was only unveiled after the awards ceremony. To ensure efficient service a central bar was installed, dominated by a conical structure some three metres high and comprising plasma screens showing loops of trailers and partner company logos. The lounge furniture including the DJ desk was slightly raised to provide better visibility. Another performance by Freddy Tougaux and a photo booth in which guests could pose were both appreciated and enhanced the atmosphere. It was late in the evening when the last guests left, swearing they would return for the next Media Awards Night – a sure sign that it left a great impression and is now regarded as one of the de rigueur events in Luxembourg.

 



Good to know

Date February 20th 2013
Type of event: Media Awards Ceremony
Participants 800
By Toolbox Luxembourg
Website: www.toolbox.lu

 

Media Awards Night 2013